On-demand ride-booking platform that connects customers and drivers

In India, auto-rickshaws (motored three-wheelers) are the most preferred way of public transport as they are faster, cost-effective, and easily available. But the auto-rickshaw market remains unorganized and underutilized due to inconsistent fare, behavioral issues, and safety concerns.

Our core team and tech experts worked together to formulate an on-demand ride-booking platform solution that connects customers and drivers for –

• One-touch booking for customers
• Higher utilization for drivers
• Consistent fare for both

The solution connects passengers with the nearest driver for a quick ride. The platform is an intuitive mobile application for passengers and drivers with 3^rd party payment integration, gamification using ads, visualization dashboard, heat maps as well as other features like points and rewards.  Within 5 months of launch, the application had the following impact –

• 1,00,000+ trips, 50,000+ customers, 73% customer retention
• 4/- per trip profitability

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