Are you investing in advertising for your brand? If so, you are probably aware of the potential benefits of Advertising spending. When paying for a digital or traditional campaign, you…
When 50 fashion influencers on Instagram shared a picture of themselves wearing the same Louis Vuitton dress, it signals that this dress must be in vogue, and the following weekend…
"The proper use of data creates a virtuous profit cycle for the mortgage industry." As the mortgage industry becomes more competitive and challenging, lenders will need to find new and…
"It's not the companies that are competing. It's the supply chains that are competing." Wael Safwat, SCMAO This is so true!!! We can see that competition is not between one…
Churn analysis uses historical data to understand why customers have stopped using your product or service. Human Resources Department can also understand employee attrition using churn analysis. It helps to…
Data is the new powerhouse. Businesses across industries need more thoughtful, more productive, and analytical approaches to compete with the data-first strategy. Marketers started utilizing various attribution models to dive…
Microsoft’s AI Chatbot Tay was programmed to imitate the language patterns of 18–24 old millennials. After just a few hours of going live, Tay started repeating such offensive statements as…
How can a health insurance company gain a strategic advantage by measuring, analyzing, and acting upon quality measures to keep their members healthy. The Institute of Medicine (IOM) defines the…
Data strategy is all about extracting value from your current and potential data. It is important to approach data strategy systematically without jumping into the idea of technology right away.…
Every day mortgage processing companies, healthcare insurance companies, banks, finance, legal, HR departments, and government agencies review and extract data from millions of documents to make decisions. Some of these…
